Veľkosť Billboardu je 504 × 238 cm, výsledné dpi je 40. Pripravuje sa v mierke 1:10 (504mm × 238mm, 400 dpi). Veľkoplošné reklamy ale majú aj iné rozmery. Používa sa napríklad Megaboard, bigboard, doubleboard. Tieto nosiče sú väčšie ako štandardný Billboard.
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